The Amazing son in law Chapter 7620
Bernard Elno’s business acumen is so good that even charlie Wade would feel ashamed of himself.
He has been thinking about one thing all his life, which is how to make more money, so he has a very strong financial mind.
Collaboration has always been a common tactic in the luxury and fashion industries. A few years ago, LV collaborated with the trendy brand Supreme. At that time, an ordinary short-sleeved T-shirt was sold for five figures because it combined the logos of the two brands. After a group of terminal speculators continued to hype it up, the price even doubled based on the original price.
Even in the digital world, collaborations often occur. For example, some computer and hardware brands collaborate with well-known games, which can further increase their sales.
For consumers, co-branded products are also very cost-effective, because they only need to buy one item and can get the support of two brands, which is naturally more cost-effective.
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For Bernard Erno, in most cases, he disdains to engage in joint ventures, because most brands are not as well-known as his brand. If he collaborates with brands of lower levels, it is equivalent to letting others take advantage of him.
But the situation is different now. Our production capacity is severely limited, and consumers are waiting with money to buy our products!
After so many years of running-in, their supply chain perfectly meets their previous needs in terms of production costs, production efficiency and production quality. However, they never thought that sales would suddenly increase dozens of times, selling out the sales of previous months in one day.
If we ask them to increase production capacity now, they will work themselves to death and only be able to increase it by 30% at most, which is not enough to meet the current demand.
And Bernard Arnault knew very well that the enthusiasm of the people would ebb and flow like the tide of the sea.
If you can fully meet their purchasing needs before their enthusiasm dies down, you can maximize their value. But if the supply chain fails at this time, then when people’s enthusiasm dies down, you will have completely missed this good opportunity to make money.
And collaboration can just solve this problem.
Handing over the production task to other companies is equivalent to opening up N production lines and supply chains at the same time, and all problems can be solved!
Moreover, since his reputation is now at its peak, people all want to buy products from his brand, which naturally squeezes the market of other brands, causing other brands’ products to be unsalable. The sales of many brands today have dropped by more than 80% compared with the past. At this time, if they can collaborate with Bernard Arnault’s brand, it can be regarded as solving their own excess production capacity and making more money.
As a result, almost all major brands that received the joint invitation accepted the proposal of joint cooperation at the first opportunity.
Soon after, the designers of these brands obtained authorization and began to use the classic elements of Bernard Erno’s brands to design joint products.
Bernard Arno was thrilled.
He had someone calculate that if this popularity lasted for a month, he might be able to make up for his nominal three-year losses in the American market.
If the spillover from the American market is taken into account, it is very likely that he would reap even higher profits from this matter, which means that not only would he not have to lose a penny, but he could also earn billions extra a year!
He was so excited that he thought to himself, “This is the true meaning of fame and fortune!”
“And this kind of fame is something I never dared to hope for in most of my life!”
This also made him full of gratitude towards charlie Wade.
Immediately afterwards, he fulfilled his promise to charlie Wade. Not only did he donate 2 billion US dollars to the Wanlong Palace, he even spent hundreds of millions of dollars to buy the 99-year use rights of an island from Sri Lanka and transferred it to the Wanlong Palace.