The Amazing son in law Chapter 7638

 charlie Wade strongly agreed with hank’s ideas.

He doesn’t want to be a profit-driven businessman, nor does he want to be a good person who goes against business logic. He hopes to achieve a win-win situation with consumers, produce good products, and ensure that the products he produces are the most cost-effective on the market.

If based on this original intention, the profit margins of all bruce Automobile products must be kept at a relatively low level.

What hank advocates is to control the profit margin.

On this point, the two of them agree on something.

So, charlie Wade said to him: “Professor hank, do as you think is right. We must make bruce Automobile a national brand that the Chinese people can be proud of!”

hank nodded heavily and said sincerely, “Since the car is named after your father, I will definitely do my best to live up to his lifelong reputation!”

After that, he said to charlie Wade: “Master Wade, please give our new car a model name. Our competitors have models starting with M, S, L, and E. Each has its own set of logic. We also need different model numbers to distinguish different types and models.”

charlie Wade smiled and said, “I’m not an expert in this either, so you guys should do it.”

hank said, “Master Wade, actually, this doesn’t matter whether it’s specialized or not. It’s just a name, so you can choose anything you want. Many of our competitors just use one letter and a number, and some use two letters and a number.”

charlie Wade thought for a moment and said, “Since it’s named after my father, let’s use the initials b of bruce. We’re going to make sedans and SUVs, and very likely commercial vehicles and minivans in the future, so the last digit can’t be just one, it has to have at least two.”

He paused for a moment and said, “How about this: sedans use odd numbers and SUVs use even numbers. The first car is a mid-to-large car, so we’ll name it C07. In the future, if we release a larger car, it’ll be C09, a smaller car will be C05, an A-segment car will be C03, and a microcar will be C01.”

“The same goes for off-road vehicles. If the next model is also a mid-to-large SUV, it will be called the C06. The next level up will be the C08, and the next levels down will be the C04 and C02. If we also launch a commercial vehicle, it could be named the C10.”

hank nodded. “Okay! Simple, clear, and logical. Let’s do as you say. The first car will be called C07.”

After that, he made a gesture of invitation and said with a smile: “Master Wade, let me introduce to you some key technologies of the body-in-white of our first car.”

charlie Wade asked him: “What does body in white mean?”

hank said: “It can be thought of as the skeleton of the car. We first build the body-in-white (BW) framework, and then fill it with flesh and blood. The size of the BW, like the human skeleton, determines the longitudinal dimensions of the person. In the future, we will install the doors, front and rear hoods, and anti-collision beams, and that will be the final size of the car. The technology, materials, and sturdiness of the BW determine the car’s crashworthiness and safety factor. The one-piece die-cast battery compartment at the bottom determines the size of the battery it can accommodate. Once the BW is finalized, the main framework will not be changed, with only minor adjustments made later.”

charlie Wade nodded and asked him: “Is there any breakthrough technology here?”

hank said truthfully, “In the automotive industry, there isn’t any groundbreaking technology yet. What we can do is ensure that the materials used are strong enough and the technology is advanced enough to make the cars safe enough. Therefore, the main frame of our body-in-white is currently made of integrated aluminum alloy die-casting. We have upgraded Gao Heng’s original production line and the die-casting machine we currently use is the most advanced 16,000-ton die-casting machine in China and even internationally.”

“In addition, our car body welding is all done with the most advanced robots in the world. The assembly and painting processes are all integrated with the best international solutions. The hardware and software adaptation team is also the best in China. Therefore, when our car goes into mass production in the future, its completion will be far ahead of products of the same price.”

charlie Wade asked curiously: “So, making a car actually depends on the ability to integrate resources.”

“Yes.” hank nodded and smiled. “The ability to integrate resources determines the technical limit of the product. If we can integrate the best individual technologies on the market, then the overall level will not be too bad.”

“In addition, another very important capability is the ability to integrate the supply chain.”