The Amazing son in law Chapter 6795
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“It’s important to note that it wasn’t domestic new energy companies that really disrupted traditional global automakers; it was the industry trailblazer, Tesla. Their innovative approach was to leap ahead of the competition. However, our domestic new energy sector also has its own examples of surpassing others, particularly in three major household appliances: refrigerators, color televisions, and large sofas. Tesla embodies a minimalist, wabi-sabi aesthetic, while we’ve leaned towards a more luxurious and comfortable style, successfully capturing significant market share.”
After a brief pause, Hank continued, “If we aim to find another path to leap ahead and truly disrupt their dominance, I must admit it’s a challenging task, but not impossible. The key lies in identifying the right entry point, which could position someone as the next leader in the automotive industry.”
Homula recognized that discovering this entry point would be incredibly difficult. Yet, if found, it could unlock a market value in the trillions of dollars. Thus, expecting to extract any insights from Hank quickly would be unrealistic.
Curious, he asked, “Professor Hank, if we can’t find a magic bullet to surpass our competitors and achieve surprise victories for the time being, what strategies should we adopt to enhance the success rate of this project?”
Hank replied, “To improve our success rate, in my view, we must delve deeper into more upstream critical areas. Power batteries are certainly one of those areas. We also need to focus on electronic control technology and drive technology. Moreover, a top priority should be the research and development of vehicle software.”
“Focusing on power batteries serves to secure technology reserves, reduce costs, and ensure supply. Anjia has already made some preparations in this regard.”
“Regarding electronic control and drive technology, the goal is to enhance the car’s hardware competitiveness. With identical battery capacity and similar aerodynamics, the vehicle with more energy-efficient electronic control will achieve a greater range, while the one with superior drive technology will exhibit better performance. These factors are crucial to the overall driving experience.”
“Without your own R&D team or strategic partnerships with relevant firms, you’re left to rely on standardized solutions from third parties. Consequently, your vehicle will share the same power specifications as numerous other brands on the market. How can you expect to stand out?”
At this point, Hank emphasized, “I believe the vehicle’s computing system is of utmost importance. Since I began studying new energy vehicles, I’ve placed significant emphasis on vehicle computer software. Crafting new energy vehicles is akin to developing smartphones; it’s not enough to just assemble the hardware; you must ensure the software is well-integrated with it. Regardless of how advanced the hardware may be, if the software is subpar, the car becomes akin to a strong individual with limited intellect.”
Asher then remarked, “Oh, I… I think I’ve always driven gasoline cars, so I haven’t had any expectations for car computers. As long as I have Bluetooth for my phone, can listen to music, and catch the radio, I’m satisfied. I’m not really knowledgeable in this area.”
Homula nodded in agreement, saying, “I’m not well-versed in this either. I’ve never been involved in the new energy vehicle sector, nor have I ever driven one.”
He then turned to Charlie Wade, asking, “Charlie, do you have any insight?”
Charlie Wade chuckled, “Me? I’m not shy about admitting this to my second uncle. The only time I truly had the chance to drive was when Tang Sihai found me. I’ve never purchased a car for myself. The only two vehicles I own are supercars gifted to me by others, and I think I’ve only driven them once or twice. Currently, I still drive the BMW 5 Series I bought for my father-in-law.”
While speaking, he suddenly recalled Liu Manqiong’s Tesla, stating, “I think I drove a friend’s Tesla on Hong Kong Island, but it was only for a brief moment, and I didn’t get a chance to explore the car’s computer or the so-called assisted driving features.”
Hank pondered for a moment before smiling and saying, “How can I best describe the vehicle’s software? You’re familiar with Balotelli, the footballer, right?”
All the men, except for the elder, nodded in understanding.
Balotelli, known for his contemplative style on the football pitch, is likely recognized by both avid football fans and those who rarely watch the sport.
Hank continued, “In my view, he possesses exceptional physical talent but lacks the intelligence on the field. If he had the football IQ of Messi or Ronaldinho, he would undoubtedly be a superstar. Unfortunately, he can’t compensate for that deficiency.”
Everyone grasped Hank’s analogy immediately.
Charlie Wade then said, “If adapting the software of the vehicle system is crucial, we should focus on building a robust software development team. We’ve already invested significantly, so we shouldn’t hesitate to allocate more resources.”
Hank concurred, adding, “Exactly. Many traditional car manufacturers have transitioned to new energy vehicles, but their software hasn’t kept pace, leading them to outsource. The result is often a hodgepodge, reminiscent of the low-quality copycat phones of the past, resulting in a poor user experience. Given your commitment to entering the new energy market and your substantial financial resources, you must leverage this software effectively.”
Hank also noted, “Moreover, high-precision maps are critical. Navigation, assisted driving, and even advanced levels of autonomous driving all depend on them. Currently, many operators utilize a few common service providers. If the opportunity arises, consider investing in or even acquiring one.”
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